Friday, June 26 2026 17:10
Marianna Mkrtchyan

Jrbashyan: Armenia Leads South Caucasus in Societal Readiness for  Demographic Shifts

Jrbashyan: Armenia Leads South Caucasus in Societal Readiness for  Demographic Shifts

ArmInfo.  Armenia currently exhibits the highest level of societal readiness for demographic changes among countries in the region, including Turkey, Iran,  Georgia, and Azerbaijan. This was stated by Tigran Jrbashyan,  Director of Management Consulting Services at Ameriabank, on June 26  in Almaty during a session at the EDB (Eurasian Development Bank)  Annual Meeting and Business Forum, which marked the bank's 20th  anniversary.

Touching on Armenia's desire to overcome the issue of policy  coherence by linking its 2024-2040 demographic strategy with five  other key sectoral strategies—employment, migration, social housing,  and integrated social services—Jrbashyan noted that today, virtually  all politicians—both in the EDB countries and globally—are talking  about a people-centered approach and a people-oriented public policy.

He noted that while "human-centric" policy is a common theme globally  and among EDB member states, it requires a deep understanding of  demography to be effectively implemented.  "We began developing the  Demographic Strategy in 2021. It took nearly two years of rigorous  analytical work to understand the underlying causes of demographic  processes and population behaviors," Jrbashyan explained. "We  analyzed how people respond to various changes—from industrialization  and urbanization to shifts in food security, healthcare, and other  areas.. This allowed us to gain a much deeper understanding of the  processes of population change and structure," he emphasized.

Jrbashyan highlighted the use of advanced methodologies, most notably  the National Transfer Accounts (NTA) system. He expressed regret that  while this tool is recognized globally, it is rarely utilized  directly in the design of public policy. "Its essence lies in  analyzing the system of national accounts by gender and age. This  allows us to see, for example, how spending on healthcare, education,  and other types of consumption is distributed, and to understand how  demographic structure influences the economy. In my opinion, this is  one of the most undervalued tools in public policy from a demographic  perspective. This was the first study we conducted," he noted.

According to him, their second study, even more modern and  innovative, was the National Time Transfer Accounts, based on a  time-use survey. Jrbashyan added that the study was completed this  year and noted that Armenia is among the very few countries in the  world that have fully implemented this international methodology.

The bank's representative emphasized emphasized that the National  Time Transfer Accounts research is critical for assessing the volume  of unpaid labor. This is particularly significant regarding gender  inequality, as women perform the vast majority of this work,  which—despite being unpaid—creates substantial real economic value. "  "To give you an idea of the scale: in Armenia, the so-called 'care  economy' is effectively one of the largest segments of the country's  economy," Jrbashyan noted.  "Unfortunately, I am not certain that  there is a full understanding of the scale of this sector in Central  Asian countries or other EDB member states. Its volume is truly  impressive, and it is an issue that requires significantly more  attention.

As for future work, our countries are facing two fundamentally  different demographic trends. On the one hand, there are aging  societies – Russia, Armenia, and, to a certain extent, Kazakhstan and  Turkmenistan.  On the other hand, there are countries currently  experiencing a so-called demographic dividend, primarily Tajikistan  and Uzbekistan."  He argued that most international organizations,  including the EDB, have yet to adequately differentiate their  programs and investment policies to address these diverging  realities.  According to Jrbashyan, because these societies possess  different population behavioral models, state policies must be  crafted in fundamentally different ways. He stressed the urgent need  to integrate granular demographic data into the policy-making process  for both governments and international partners.

To clarify, from an investment perspective, how other EDB member  states, as well as countries outside the Bank, can use Armenia's  integrated strategic architecture to more effectively plan long-term  investments, including in human capital, Jrbashyan touched on  Armenia's current stage following the adoption of its Demographic  Strategy in 2024.

He noted that the government began implementing key elements of the  strategy even before its formal approval. "Today, we can say that  among the countries in our region—I'm referring to Turkey, Iran,  Georgia, and Azerbaijan—Armenia already exhibits the highest level of  societal readiness for demographic change. This is one of the signs  that society is ready to respond if the state implements the right  policies.  The second important point is that the strategy is built  around four key areas. In my opinion, these four areas should be  considered when developing any demographic strategy. The first area  is related to family and fertility—family support, childbirth, and  childcare.  The second area, which many countries have not yet given  sufficient attention, is premature mortality and the early loss of  human capital due to various health problems, road accidents, and  psychological and mental disorders," he stated. He believes this  component is undervalued, as it is important not only to ensure the  creation of new human capital but also to maintain people's health  throughout their lives.

"The third area is active longevity." Jrbashyan emphasized that  increased life expectancy does not equate to a withdrawal from  economic contribution. For aging societies like Armenia, Russia, and  Belarus, fostering the active participation of the elderly in  economic and public life is essential to maximizing the efficiency of  the available human capital. While this may be less urgent for  younger nations, it remains a critical priority for those facing  demographic aging. The final pillar addresses the multifaceted impact  of immigration, emigration, and shifting migration flows. Jrbashyan  noted that managing these movements is fundamental to the long-term  stability and development of human capital in the region.

It should be noted that Armenia's population will reach 3.097 million  by 2026, an increase of 0.7%, or 20.8 thousand people, compared to  2025, according to data from the Statistical Committee of the  Republic of Armenia. Yerevan's population increased slightly by 0.6%  over the reporting year, reaching 1.148 million.  This means the  capital accounts for 37.1% of the country's total population.   According to statistics, the urban population by 2026 was expected to  reach 1.981 million, with an annual growth rate of 0.5%. The rural  population increased by 1% over the reporting year, exceeding 1.116  million. Urban residents account for 64% of Armenia's total  population (58% of which are residents of Yerevan), while rural  residents account for 36%.