ArmInfo. Armenia, along with Georgia, demonstrated the highest growth rates in hotel demand for Russian tourists – 42% and 31%, respectively. This is stated in a study by the booking service "Ostrovok" and eSIM.World, the text of which is available to TASS.
According to the source, Russians who traveled abroad in January-October 2026 most often visited neighboring countries – Belarus, Abkhazia, Georgia, Armenia, Uzbekistan, and Kazakhstan. "Northern countries became the most popular destinations for independent travel among Russians in 2026." Six countries—Belarus, Abkhazia, Georgia, Armenia, Uzbekistan, and Kazakhstan—are among the top ten most popular foreign destinations by hotel bookings. Moreover, Armenia and Georgia demonstrated some of the highest growth rates in hotel demand—42% and 31%, respectively," the experts said.
Georgia's share of tourist digital SIM card subscriptions increased from 1.6% to 4.6%, while Armenia's reached 2.1%, up from 0.6% a year earlier.
It should be noted that, according to the Tourism Committee, 2,043,531 tourists visited Armenia in the first 10 months of 2026, a 5% increase compared to the same period last year. The total number of visitors since the beginning of the year amounted to 2,043,531 people, of which 286,182 tourists in October. Russia still ranks first - 40% of the total number of tourists (about 820,614 people), Georgia is in second place - 13% (about 272,886 people), and Iran is in third place - 8% (about 167,629 people).
